Sellers Union Group and KooChang Technology Group Launch "The Best China Brands 100 Global Promotion Plan"


KooChang Technology Group is a brand incubation and empowerment platform invested in by Xiaomi. Sellers Union Group and KooChang Technology Group have officially announced a strategic partnership to launch The Best China Brands 100 Global Promotion Plan. This initiative aims to integrate top-tier Chinese brands and supply chain resources, creating a robust ecosystem for promoting high-quality Chinese products in international markets.

A Unified Vision for Global Expansion

Under this collaboration, KooChang Technology Group will leverage its expertise in integrating supply chains from the Xiaomi ecosystem and other premium Chinese brands to build a comprehensive portfolio of export-ready products. Meanwhile, Sellers Union Group will utilize its extensive global sales channels, international e-commerce platform, and overseas market expertise to ensure successful brand promotion and market entry.

The partnership encompasses several key aspects:

  • Building a Global Brand Matrix: By combining KooChang’s supply chain capabilities with Sellers Union’s global reach, the plan will deliver a wide range of premium products designed to meet the diverse needs of international consumers.
  • Comprehensive Market Entry Support: Sellers Union will lead the promotion and distribution of the brand matrix through its international marketplace, global marketing campaigns, and tailored services for brand-building and localization.
  • Collaborative Brand Development: Both companies will co-develop and co-promote emerging Chinese brands, empowering them to establish a strong presence in global markets.

Leaders Speak

“This partnership marks a significant milestone in our efforts to promote high-quality Chinese brands globally,” said the CEO of Sellers Union Group. “By combining our global market expertise with KooChang’s innovative supply chain solutions, we are confident that this initiative will set a new benchmark for Chinese brands going global.”

KooChang Technology Group’s CEO echoed these sentiments, saying, “Our collaboration with Sellers Union is a natural fit. With their unparalleled reach and our supply chain integration expertise, we aim to showcase the best of China’s innovation and manufacturing to the world.”

About KooChang Technology Group

KooChang Technology Group specializes in supply chain integration, particularly within the Xiaomi ecosystem and other premium Chinese brands. The company’s mission is to empower Chinese brands to thrive in global markets through innovation and collaboration.

This ambitious initiative underscores both companies’ commitment to fostering the growth of Chinese brands and reshaping the global perception of "Made in China." Together, Sellers Union Group and KooChang Technology Group are set to drive the next wave of Chinese brand globalization.

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