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Global Supply Chain
Sellers Union Global Brand Showroom – Beijing Koochang Center Officially Opens
Time：
2025-07-10 16:48
On June 2025, the Sellers Union Global Brand Showroom – Beijing Koochang Center was officially inaugurated, marking a significant step forward in Sellers Union Group’s global brand development and international cooperation strategy.
The opening ceremony was graced by the presence of Mr. Fang Aiqing, former Vice Minister of the Ministry of Commerce of the People’s Republic of China, and Ms. Yao Wenping, Special Vice President of the China Association of International Investment Promotion. Their attendance reflected strong support for Sellers Union’s vision of facilitating global trade and cross-border brand partnerships.
Located in the heart of Beijing, the Koochang Center serves as a key platform for:
Showcasing high-quality global brands across diverse categories,
Supporting strategic collaboration with overseas retailers and distributors,
Promoting innovation-driven, sustainable, and consumer-oriented product development.
The center integrates exhibition, brand promotion, and trade dialogue functions. It is designed to help global brands better understand the Chinese market while simultaneously assisting Chinese brands in expanding their international presence through the Sellers Union global network.
The successful launch of the Beijing Koochang Center demonstrates Sellers Union Group’s continued commitment to building a comprehensive international trade ecosystem, empowering brands through resource integration, digital transformation, and global connectivity.
About Sellers Union Group
Founded in 1997, Sellers Union Group is a leading consumer goods export group based in Ningbo, China, with a global presence across sourcing, distribution, and brand operations. The company remains dedicated to helping global brands succeed in the evolving world of international commerce.
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